Thursday 10 February 2011

Trailers/Advertisements

Audience choose to see full length feature based on given classification of trailer
  • Audiences have no choice over tone/content of trailers shown before a film
  • Borderline material is less likely to be justified on grounds of context
  • Advertisements may be more strongly restrictive (e.g. strong language not allowed below 15)
  • Advertisements for alcohol allowed at any category (unless associated with sexual prowess/glamorous lifestyles)
  • Advertisements for tobacco are prohibited by law
  • Charitable advertisements generally have less restrictive categories

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